After spending months around musicians, we became intrigued by the creative process, and decided to make a video about it. We teamed up with Sean Kongery, our in-house music composer and producer, to write a story about his process and his daily routine.
Along the way, we realized that the glamourous world of champagne, expensive cars, and pretty women is far from the actual day-to-day activities of a producer. In Sean’s case, his time and money were largely spent in the studio. It definitely wasn’t the rockstar lifestyle portrayed on Top 40 radio.
Paper constantly references the relationship between making art and making money. We created a world where Sean’s income stream is directly affected by the music he is making on his computer. Instead of using actual screenshot videos of his process, we recreated his software entirely out of paper, drawing and cutting everything out by hand. We then meticulously animated the pieces, using a 4-by-7-foot overhead stop motion rig.
Throughout the video we see Sean make money, spend money, and daydream about money. Our message, however, is somewhat at odds with the Biggie sample that plays throughout Paper: Money is often a distraction, and the creative process tends to outlast the rewards it brings.